Many Western investors publicly say they don’t buy Chinese stocks because they don’t understand the culture. A good example is Chinese people’s adoration for this 400-year-old brand of liquor, Moutai white liquor. Westerners describe the flavor of Moutai as “taste like barf” and I don’t categorically deny this claim. However, this stinky 53% (106-proof level) white liquor has a very strong acquired taste for Chinese people (and myself), and is now recognized as China’s national liquor. Despite its high retail price tag ($200-300 a bottle), the company produces 100,000 tons or 200 million 500ml bottles of Moutai every year.
Drink Moutai, And Be Merry
Drink Moutai, And Be Merry
Drink Moutai, And Be Merry
Many Western investors publicly say they don’t buy Chinese stocks because they don’t understand the culture. A good example is Chinese people’s adoration for this 400-year-old brand of liquor, Moutai white liquor. Westerners describe the flavor of Moutai as “taste like barf” and I don’t categorically deny this claim. However, this stinky 53% (106-proof level) white liquor has a very strong acquired taste for Chinese people (and myself), and is now recognized as China’s national liquor. Despite its high retail price tag ($200-300 a bottle), the company produces 100,000 tons or 200 million 500ml bottles of Moutai every year.